As a designer, one of the most common projects is creating a logo, business card, and letterhead system, the key elements that set the foundation for a brand’s visual identity. Even in today’s digital world, a well-designed business card is still a powerful tool for making connections.
For this project, I partnered with a fellow designer to develop a unique brand identity for them. Designing for another creative comes with its own set of challenges, but it pushed me to craft a system that truly reflects their personality, style, and professional presence. This project was an exercise in thoughtful branding, balancing aesthetics with functionality to create a cohesive identity that meets both immediate business needs and sets the stage for future brand expansion.
Client: Bethany Hanks
Disciplines: Logo Design,
Identity System, print
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